Fri. Nov 13th, 2026

FROST LIQUOR STORE – YEARS IN THE MAKING

By Ashley Morgan

The little town of Frost is now wet with their very own liquor store. The Frost Liquor Store has just opened its doors on November 21, 2023, after two years of waiting. Owner Deborah Hayward found out about the location from developers at Consolidated Inc. approximately two years ago, drove down from Dallas to see it, and made the decision to purchase and build a liquor store following in her beloved mother’s footsteps. The old building that was once a hardware store has sat unused for twenty years before being torn down July 15, 2022. The new foundation was poured November 2, 2022, and is now open for business.

The Liquor Store is owned and operated by Deborah Hayward with help from her son Sean Pearson, daughter/liaison Likeya Barnett and store mascot Bubbles, a year-old spider monkey. Hayward also owns and operates Studio 9, a hair salon in Dallas, Texas since 2004. They are a close-knit family who love what they do and support each other fully in their endeavors. Since opening the store, Hayward says she has not encountered any negativity and loves the support she’s received from the City of Frost and its residents. Hayward even mentioned that she’s wanting to move to Frost eventually. She would love to thank her brother, children/family and townspeople for welcoming her and especially the full support of the previous Mayor Scott Dowdle who she says was extremely helpful in the process of opening and building the store. Dowdle resigned last year due to health reasons leaving new Mayor Scott Montgomery in his place since November 28, 2022. Montgomery stated, “he will not run for Mayor again as he just stepped in for Dowdle, and a new Mayor will begin in May 2024.” Frost has always been a dry town until now. In the beginning, Hayward asked Dowdle what the town of Frost needed, and a liquor store was one of the items listed along with a food store, gas station and other things that would help the town of Frost develop and grow. Many developers have come through Frost saying they would open a liquor store, but none have accomplished it until Deborah Hayward came to town.
The liquor store sells the top 25 spirits. Other items sold include drink mixers, candy, sodas, waters, tobacco, chewing tobacco, and e-cigarettes. All permits and background checks have been established and the store is open and able to serve your needs if you aren’t wanting or willing to drive to Dawson or Angus to purchase alcohol.

The Liquor Store is located at 209 N. Garrity Frost, Texas 76641. You can contact them by calling (430)775-9190. Don’t forget to go check out the store and introduce yourself to the very kind and thoughtful owner Deborah Hayward and of course her spider monkey, Bubbles.

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